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Principal

Ron Shaw

Ron Shaw is Founder and President of Shaw Marketing Partners. As a marketing manager, researcher and consultant, he has helped hundreds of professionals in multiple industries create, improve and market their products and services for over 3 decades.

During his management career which began in 1973, he led a variety of highly successful strategic marketing and new product development initiatives in the consumer packaged goods, financial services and energy industries.

In 1991 he pursued his passion for continuous innovation and began his consulting career as founder of Product Innovators®, a research-based new product concept development firm. He later consulted with Fortune 500 companies for WalkerInformation a world leader in customer loyalty research and now links the synergistic tenets of continuous improvement & rapid innovation in his current practice.

Ron holds an MBA from Fontbonne University and a Bachelor of Science degree in Business from Indiana University. He has been certified by the Product Development and Management Association as a ‘New Product Development Professional’ and has received a 'Certificate of Proficiency in Qualitative Research' from The Burke Institute. In addition, Ron has received facilitation training in the Osborn-Parnes Creative Problem-Solving process from the Creative Education Foundation.

He maintains his professionalism through active membership in the American Marketing Association and Qualitative Research Consultants Association.

In his 37-year career, Ron has had the pleasure to serve many world brands and Fortune 1000 companies, including: AIG (American General), Air Products & Chemicals, Bank of America, Bank One Corporation, Celanese, The Dial Corporation, Duke Energy, Dun & Bradstreet, Exelon, Freddie Mac, Hartford Financial Services, Johnson & Johnson, Kimball International, Lennox International, Masco Corporation (Delta Faucet), McDonald’s, Monsanto Company, Nestle, NiSource, Philip Morris, PEPCO, Purina, R. R. Donnelley & Sons, Sara Lee, SBC Corporation (now AT&T), Schering-Plough, Temple-Inland, United Technologies (Carrier), USA Education, Inc. (now Sallie Mae), Vectren, Whirlpool and Yellow now (YRC Worldwide Inc.).

See 'Clients' for an expanded list of clients by industry.

Contact Information

Ronald Shaw, President
Shaw Marketing Partners, Inc.
1033 Third Avenue SW, Suite 103
Carmel, IN 46032
(317) 818-0400 (Tel)
(208) 460-1833 (Fax)
ron@ShawMarketing.com

www.ShawMarketing.com

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