Shaw Marketing Partners, Inc.

Actionable Insights for Sustained Growth

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Client Comments

Clients appreciate our useful mix of marketing knowledge and qualitative research skills:

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We needed a highly cost-effective way to get a continuous stream of completely unfiltered, objective feedback from our most important clients. Working with Ron, we've been able to pinpoint the source of value creation for each of our strategic clients, fine-tune our product, pricing and customer service strategies and build a solid template for market expansion. We've gained important insights into what it will take going forward to hold on to our most strategic clients and make them even more profitable. (CEO, Health Information Technology Company)

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I came away pleased with the research project. I felt your involvement, starting with defining our objectives, etc. all the way through the actual focus groups and then the research report was thorough and buttoned up. In the end we gained both the general ‘usage’ feedback as well as the ‘concept specific’ feedback necessary to assist us in making some near-term product development decisions. (VP Marketing, Consumer Durables Company)

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The ___ Program that you helped us with is now rolling out to all the major (store chain) stores. The product did very well in a short test market and (store chain) is very excited about it. (Director New Products, Food Science Company)

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With your help we doubled our attendance and consequently pivoted from a revenue-losing event to profitable circumstances. The Hawaii event on which you worked with us has over 130 registrants at this moment. I didn't think more than 75 was possible with such a short window to market the event. This is a very exciting trajectory and certainly a reflection of a compelling seminar title. I appreciate your integrity, expertise and willingness to work within time constraints. Our amazing and profitable fourth quarter results reflect your contribution. (Marketing Director, Educational Services Company)

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You did very well in handling the (internal) group. I’m particularly pleased with your stand on stimuli. We both know that focus groups are not good venues for blue-sky questions. I think she needed to hear it from you. (Marketing Research Manager, Energy Utility)

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It’s been a pleasure getting to know you and working with you the past couple months. I've been impressed with your proficiency of both marketing research and the fundamentals of marketing—some researchers are more science-minded than marketing-minded. (AE, Technical Products Advertising Agency)

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I appreciate that you took the time to make sure you understood the topic, gave very helpful feedback about the discussion guides, and managed things completely without my help. The priority/importance classification system you devised for the report was very helpful. So, you did a great job again. (VP Client Service, International Marketing Research Firm)

See 'Projects' to find out the kinds of issues we have tackled.

Contact Information

Ronald Shaw, President
Shaw Marketing Partners, Inc.
1033 Third Avenue SW, Suite 103
Carmel, IN 46032
(317) 818-0400 (Tel)
(317) 663-0999 (Fax)
ron@ShawMarketing.com

www.ShawMarketing.com

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