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Client Comments
Clients appreciate our useful mix of marketing knowledge and qualitative research skills:
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We needed a
highly cost-effective way to get a continuous stream of completely
unfiltered, objective feedback from our most important clients. Working with
Ron, we've been able to pinpoint the source of value creation for each of
our strategic clients, fine-tune our product, pricing and customer service
strategies and build a solid template for market expansion. We've gained
important insights into what it will take going forward to hold on to our
most strategic clients and make them even more profitable. (CEO, Health
Information Technology Company)
(Read
a VitalSigns case study.)
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I came away pleased
with the research project. I felt your involvement, starting with defining
our objectives, etc. all the way through the actual focus groups and then
the research report was thorough and buttoned up. In the end we gained both
the general ‘usage’ feedback as well as the ‘concept specific’ feedback
necessary to assist us in making some near-term product development
decisions. (VP
Marketing, Consumer Durables Company) |
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The ___ Program that you helped us with is now rolling out to all the major
(store chain) stores. The product did very well in a short test market and
(store chain) is very excited about it. (Director New Products, Food
Science Company)
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With your help we
doubled our attendance and consequently pivoted from a revenue-losing event
to profitable circumstances. The Hawaii event on which you worked with us
has over 130 registrants at this moment. I didn't think more than 75 was
possible with such a short window to market the event. This is a very
exciting trajectory and certainly a reflection of a compelling seminar
title. I appreciate your integrity, expertise and willingness to work within
time constraints. Our amazing and profitable fourth quarter results reflect
your contribution. (Marketing Director, Educational Services Company)
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You did very well in
handling the (internal) group. I’m particularly pleased with your stand on
stimuli.
We both know that focus groups are not good venues for blue-sky questions. I
think she needed to hear it from you. (Marketing Research Manager, Energy
Utility)
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It’s been a pleasure getting to know you and working with you the past
couple months. I've been impressed with your proficiency of both marketing
research and the fundamentals of marketing—some researchers are more science-minded than marketing-minded. (AE,
Technical Products Advertising Agency) |
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I appreciate that you
took the time to make sure you understood the topic, gave very helpful
feedback about the discussion guides, and managed things completely without
my help. The priority/importance classification system you devised for the
report was very helpful. So, you did a great job again. (VP Client Service,
International Marketing Research Firm) |
See 'Projects'
to find out the kinds of issues we have tackled.
Contact Information
Ronald Shaw, President
Shaw Marketing Partners, Inc.
1033 Third Avenue SW, Suite 103
Carmel, IN 46032
(317) 818-0400 (Tel)
(208) 460-1833 (Fax)
ron@ShawMarketing.com
www.ShawMarketing.com
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