Projects

Advertising / Communications Development

Brand Audits

Brand Leveraging Strategy Development

Brand Name Development & Assessment

Brand Positioning & Imagery Development

Copy Strategy Development

Corporate Awareness & Image Assessment

Corporate Positioning & Identity Development

Creative / Copy Strategy Development

E-Commerce Strategy Development

Hispanic Labeling Needs Assessment

Merger Communications Assessment

Packaging Redesign

Public Relations Strategy Development

Sustainability Strategy Development

Visual Identity Development

Website Assessment

Business Concept Development

Category Need-Gaps Exploration

Concept Positioning

Continuous Innovation Process Development

Idea Generation & Screening

Lifestyles & Trends Exploration

Naming Process Development

New Product & Service Concept Development

Packaging Design & Structure Development

Pricing Strategy Development

Product Development, Assessment & Optimization

Product Innovation Strategy Development

Product Restage Strategy Development

Product Usage Testing

Target Market Profiling

Channel Partner Relationship Assessment

Corporate Strengths, Weaknesses, Opportunities & Threats Analysis

Customer Satisfaction Program Development

Employee Relationship Assessment

Key Account Relationship Assessment

Loyalty Program Development & Assessment

Retail Shopping Expectations

Sales Force Effectiveness Assessment

Service Quality Improvement Strategy

Total Quality Deployment Facilitation

Category Attitudes, Usage & Needs Exploration

Channel Optimization

Direct Marketing Strategy Development

Merchandising Effectiveness Assessment

Pricing Strategy Development

Product Assortment Strategy Development

Product Benefit Assessment & Optimization

Promotion Program Development & Assessment

Promotion Strategy Development

Purchase Decision Process Exploration

Repositioning Strategy Development

Segmentation Strategy Development

Web Usage & Attitudes Assessment