(Article by Ronald L. Shaw)
The author describes how an emerging health information technology company
used VitalSigns™ Real Time Performance Monitor to get a continuous
feed of critical customer feedback during their first years in the market.
“Each month CEO Chet Burrell spends several hours really listening to what
his customers have to say about RealMed...and business is booming. He
doesn’t just hear their opinions about the products and services his company
provides. He gets their thoughts on the company’s competitors and...” (Read
More….)
(Article by Ronald L. Shaw)
The author describes the aggregated results of executive interviews with
channel partners in the consumer products industry. “Channel partners
expect more from each other than ever before. There’s a new sense of urgency
developing and even the best of trading relationships are being put to the
test. Based on findings from 50 executive level, in-depth interviews
in the personal care, refrigerated foods and beverage categories, much of
the current dialog in this arena is focused on 3 key drivers of trade
relationship strength…” (Read
More….)
CRM or "customer relationship management" is
all about establishing customer relationships, (or ‘one-to-one’
relationships as PRG says). The process begins with gathering information
from customers through open dialogue and feedback, and ensuring trust.
Their methodology consists of a four-step process that helps companies in
any industry identify customers, differentiate them by need and value,
interact with them cost-effectively, and customize products and services to
meet their specific needs.
The American Marketing
Association is the world’s largest and most comprehensive professional
association of marketers dedicated to the development of professionalism in
every aspect of marketing. This site contains links to articles, shared
interest groups and provides membership information.
QRCA is an association of practitioners who
specialize in qualitative research, such as moderators and analysts of focus
groups and individual depth interviews (IDI’s). It’s objectives: Promote
and maintain the highest standards of ethics and integrity on the part of
qualitative researchers. Broaden awareness and appreciation of qualitative
research within the marketing research community. Provide a communications
channel among members and between qualitative research consultants and
others.
A leading publication of consumer trends for
business leaders, American Demographics features new and archived articles,
as well as a variety of links and research tools on their web site.
This not-for-profit institute serves as a bridge
between business and academia. Its mission is to initiate, support, and
disseminate leading-edge studies by academic scholars that address research
issues specified by member companies. Site includes access to MSI publications,
articles, and research information.
Founded in 1936 by the Association of
National Advertisers and the American Association of Advertising Agencies,
the Advertising Research Foundation (ARF) is a nonprofit
corporate-membership association which is today the preeminent professional
organization in the field of advertising, marketing and media research. Its
combined membership represents more than 400 advertisers, advertising
agencies, research firms, media companies, educational institutions and
international organizations. The principal mission of the ARF is to improve
the practice of advertising, marketing and media research in pursuit of more
effective marketing and advertising communications.
PDMA's mission is to improve the
effectiveness of people engaged in developing and managing new products -
both new manufactured goods and new services. This mission includes
facilitating the generation of new information, helping convert this
information into knowledge, which is in a usable format, and making this new
knowledge broadly available to those who might benefit from it. A basic
tenet of the Association is that enhanced product innovation represents a
desirable and necessary economic goal for firms that wish to achieve and
retain a profitable competitive advantage in the long term. PDMA's site
includes lists of upcoming events, bulletin board discussions, archived
issues of Visions magazine and information on how to join the organization.
CEF is a non-profit organization dedicated to
nurturing creativity, innovation and problem solving. This site contains
information on conferences and programs of the Creative Problem Solving
Institute. It also includes an extensive bibliography of books and various
articles on creative behavior.
WFS is a non-profit educational and
scientific organization for people interested in how social and
technological developments are shaping the future. The Society was founded
in 1966 and is chartered as a nonprofit educational and scientific
organization in Washington, D.C., U.S.A. The Society strives to serve as a
neutral clearinghouse for ideas about the future. Ideas about the future
include forecasts, recommendations, and alternative scenarios. These ideas
help people to anticipate what may happen in the next 5, 10, or more years
ahead.
NTTC helps businesses and industries search
for the technology that is being developed in federally funded
laboratories. A subscription service enables the user to search data
collected from over 800 research facilities. NTTC implements new technology
from the laboratory to the market.
'Contact
Us' for more
information!
Contact Information
Ronald Shaw, President
Shaw Marketing Partners, Inc.
1033 Third Avenue SW, Suite 103
Carmel, IN 46032
(317) 818-0400 (Tel)
(317) 663-0999 (Fax)
ron@ShawMarketing.com
www.ShawMarketing.com
